SAN DIEGO, Nov. 08, 2015 (GLOBE NEWSWIRE) -- VetMatrix strives to inform clients about the benefits of its community content website feature. Based in San Diego, Calif., VetMatrix provides veterinary practices of all sizes and specialties with online marketing solutions that help engage pet owners and attract new patients.
VetMatrix, the leader in veterinary websites and online marketing, offers a wide variety of service options to help veterinary practices achieve their website marketing goals. This includes different levels of website content that help veterinary practices of all sizes succeed.
What Is Community Content?
VetMatrix recognizes that creating 50-plus pages of unique website content takes time and money that may not be immediately feasible for burgeoning veterinary practices. That is why VetMatrix offers what they call “community content,” an alternative content option for clients such as these.
Community content is provided by veterinary authorities and addresses relevant veterinary topics, such as vaccinations, general pet grooming and microchipping. VetMatrix’s Starter, Reputation Builder and Media Service levels give clients access to this shared and informative website content.
VetMatrix’s content and social media manager, Cassandra Ransom, elaborated on the many benefits that VetMatrix community content can provide for clients and their websites. “Community content is a valuable resource for pet owners who are looking for general veterinary information and treatment options for their pets. Our community content is available for veterinary practices of all sizes who wish to enhance their online presence and engage prospective patients,” states Ransom.
No Negative Affect on a Website’s Search Ranking
Some of VetMatrix’s competitors have incorrectly postulated that sharing VetMatrix community content can be detrimental to a website’s search rankings. According to Ransom, “Sharing VetMatrix community content will not harm a website’s search ranking. The VetMatrix team places specific HTML coding on the backend of each content page that instructs search engine robots not to index the page in question.”
Ransom continues on to say, “In addition, community content is informative and engaging. We have seen that it keeps online visitors on our clients’ webpages for longer periods of time and can, in fact, lower website bounce rates. Google takes these two factors into consideration when ranking a website, and, in this way, community content helps our clients succeed.”
Custom Website Content Also Available
Clients who are looking to advance their online presence even further can utilize VetMatrix’s custom content offerings — which are available with several VetMatrix services. For example, VetMatrix’s Dominator Service includes paid advertising, custom-created website content and advanced search engine optimization.
Founded in 2002, VetMatrix specializes in online marketing solutions and mobile-responsive websites that are designed for veterinary practices. VetMatrix digital marketing tools include search engine optimization, reputation tracking and social media management, in addition to those mentioned above. VetMatrix is an Internet Brands company.