After a bumper order book at 2013's Dubai Airshow, Qatar Airways said it did not plan to place a single order at this year's show, with the company adding that it had satisfied its needs for the year at Paris' show during the summer.
However, CEO Akbar Al Baker said they were busy focusing on its luxury offerings, and revealed plans to launch the "world's best premium product." On Sunday, he explained the company's rationale to CNBC.
"We need a little bit of breathing space, hopefully at Farnborough maybe we have something to talk about," Al Baker told CNBC at the Dubai Airshow. Farnborough's International Airshow takes place in July 2016.
He also hinted of things to come for the airline.
"We hope also very soon to unveil the world's best premium product in the airplane, so all this is very exciting for Qatar airways," he said.
Al Baker did not elaborate, but did say that Qatar Airways said that the new premium product will be trademarked to prevent other airlines from copying its luxury designs.
The announcement of a updated first class offering from Qatar Airways comes after United Arab Emirates airline Etihad launched a premium apartment "Residence" suite on the double decker Airbus A380 last year. That suite is part of a one-way, eight-hour flight from the Gulf to London, and costs around $20,000.