With the toy industry on track to post its best year in more than a decade, the 2015 holiday season will not be all about one hot item.
Instead, with toys inspired by movies including "Star Wars" and "Jurassic World," as well as advancements in robotics and voice-activated technologies, the wealth is being spread across different categories and franchises.
As a result, sales in the category were up 7 percent through the third week of October, setting it up for 6.2 percent growth this calendar year, according to NPD Group. That includes growth in every subcategory, with the exception of arts and crafts.
"What's really interesting to me this year is that there isn't one or two really nice-selling properties," said Juli Lennett, senior vice president of the U.S. toys division at NPD. "[That's] probably why the industry's up 7 percent."
That's not to say several toys haven't emerged as standouts. Those based on the "Star Wars" franchise — namely Sphero's BB-8 and Spin Master's Millenium Falcon — have already been identified by analysts as likely to sell out.
To see which toys are expected to be the most fought-over this holiday season, click ahead.
— By CNBC's Krystina Gustafson
Posted 9 Nov. 2016