SeaWorld Entertainment is phasing out is signature Shamu show in San Diego and moving to a new "orca experience," management announced Monday during the company's investor day meeting.
The Orlando, Florida-based company said 2016 will be the last year of its theatrical killer whale experience called One Ocean. This follows a criticism from animal rights activists and others, as well as the threat of legislation to ban the public orca shows.
"Main point is we are listening to our guests," said SeaWorld CEO Joel Manby. "We're evolving as a company. We're always changing. And so in 2017, we will launch an all-new Orca experience."