Telefonica Argentina Selects an Amdocs Big Data Solution to Optimize Data Management and Speed Decision-Making

Telefónica expands relationship with Amdocs in data management domain; operational data store provides actionable business insights to proactively manage and offer a better customer experience

ST. LOUIS , Nov. 10, 2015 (GLOBE NEWSWIRE) -- Amdocs (NASDAQ:DOX), the leading provider of customer experience solutions, today announced that Telefónica, one of the world's leading service providers with more than 329 million customers across Latin America and Europe, has selected the Amdocs operational data store solution for its operations in Argentina in order to collect, store and gain actionable business insights from their data assets. Today's announcement illustrates the widening cooperation between Telefónica and Amdocs in the data management domain, following the previous announcement of Telefónica's decision to deploy an Amdocs operational data store at its operations in Chile and Peru.

Amdocs will implement an operational data store for Telefónica Argentina that aggregates data from numerous multi-vendor operational sources including billing, ordering, customer management, enterprise product catalog, as well as inventory management, workforce management and network trouble ticketing. Using the communications-specific Amdocs Logical Data Model (aLDM), the data store simplifies the costly and complex task of mapping the source data in Telefónica's operational systems, to provide one holistic view of the customer across Telefónica Argentina's wireless and wireline lines of business, as well as a common data dictionary and integration with Telefónica's enterprise data warehouse through a single gateway.

The data store gives Telefónica the ability to produce on-demand a range of operational reports and dashboards, including a range of prepackaged designs for communications-specific best practice reports, to drive faster and more informed decision-making.

"By ensuring our business has access to critical reports and dashboards from day one of the new systems going live, this data initiative with Amdocs will allow us to proactively manage and offer a better customer experience," said Luciana Barrera, CIO of Telefónica Argentina. "This project supports our current transformation initiative in Argentina and is a key element to differentiate Telefónica by ensuring a consistent and personalized omni-channel and digital customer experience."

"This operational data store, pulling in data from a broad range of operational sources, will accelerate business value for Telefónica Argentina by enabling it to rapidly extract, aggregate and process data, thus gaining deep insight into its customers and their experience," said Manuel Zepeda, division president for the Caribbean and Latin America region at Amdocs. "In The New World of Customer Experience – today's era defined by rising customer expectations, rapid technology advancements and intensified competition – service providers understand that they must evolve to become even more data-driven in order to deliver a differentiating customer experience that is based on personalized and contextualized customer interactions."

Today's announcement follows the previously announced transformation to modernize Telefónica's business support systems in Argentina and enable a differentiated omni-channel and digital customer experience by allowing its wireline subscribers to move seamlessly between all customer interaction channels, whether self-service or agent assisted, via the Web, call center or at the retail store.

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About Telefónica

Telefónica is one of the largest telecommunications companies in the world in terms of market capitalization and number of customers. With its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, Telefónica is transforming itself into a 'Digital Telco', a company that will be even better placed to meet the needs of its customers and capture new revenue growth. More information is available at

About Amdocs

Amdocs is the market leader in customer experience software solutions and services for the world's largest communications, entertainment and media service providers. Its portfolio powers The New World of Customer Experience™, where a wide array of innovative and personalized services are delivered seamlessly to end users, regardless of device or network. For more than 30 years, Amdocs solutions, which include BSS, OSS, network control and optimization, coupled with professional and managed services, have accelerated business value for its customers by streamlining complex operating environments, reducing costs and speeding time to market for new products and services. Amdocs and its more than 24,000 employees serve customers in over 90 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.6 billion in fiscal 2015.

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Amdocs' Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business markets that it serves, Amdocs' ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2014 filed on December 8, 2014 and our quarterly 6-K form furnished on February 9, May 11 and August 10, 2015.

CONTACT: Media Contact: Sara Preto Fusion PR for Amdocs Tel: +1-212-651-4214 E-Mail: