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Events that changed big business policies

Social media has flourished to the point where it can trigger businesses to change their policies—particularly in the event of a global "storm" of protests or controversy.

It remains to be seen whether the Volkswagen scandal will see a permanent shift in automakers' practices, but we already know such shifts are possible.

Take Cecil the Lion. The killing of Zimbabwe's favorite feline by a U.S. game hunter sparked protests, petitions and commemorative products across the world. Businesses responded, with Delta Air Lines banning the shipment of hunting trophies on its planes and United Airlines following suit.

So what other media storms have caused businesses to change their policies? CNBC takes a look.

By CNBC's Alexandra Gibbs. Posted on Tuesday November 10, 2015.


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