Enthusiasm for the tech titan among traders has tempered this year, especially as the company's premier product, the iPhone, faces the threat of decreasing demand. On Tuesday, Apple shares fell more than 3 percent after a Credit Suisse report that the company is cutting production of iPhones by 10 percent. The stock is down more than 8 percent in the last six months.
"I think we're really getting Apple fatigue at this point," Boris Schlossberg of BK Asset Management said Tuesday on CNBC's "Trading Nation." "From an investor's point of view, Apple equals iPhone and that's pretty much it. All of their other initiatives, iCloud, the watch, Apple Music, have all been kind of duds."
Because of this negative sentiment, Apple shares have been selling off, Schlossberg said.
But according to Erin Gibbs, equity chief investment officer of S&P Investment Advisory Services, Apple has become a very attractive buy.
"There are some definite concerns about the iPhone component demand, and it is odd that the stock is trading down so low even after its announcement of the supersized iPads," Gibbs said. "But overall, if you buy Apple historically at these valuation levels, you will be better off than the broader index a year later."
Gibbs said Apple is trading below its three-year average at 12.5 times analysts' expectations for next year's earnings, compared to the overall S&P 500, which is 17.5 times forward earnings. Meanwhile, she said Apple is expected to see steady earnings growth of 7 to 8 percent and revenue expansion of 5 percent over the next year.
"It's not phenomenal, it's not the stellar growth that we've seen recently," she said, "[But] we see this as a long-term stable play."