Gold City Steps Up Growth With Manhattan Associates’ Market-Leading Warehouse Management Solution

BANGKOK, Thailand and ATLANTA, Nov. 11, 2015 (GLOBE NEWSWIRE) -- Manhattan Associates, Inc., (NASDAQ:MANH) today announced that footwear brand and manufacturer Gold City has selected the Manhattan SCALE™ product suite to support its continued market expansions. Thailand-based Gold City has its sights set on becoming the number one footwear company in Thailand and across the broader ASEAN (Association of Southeast Asia Nations) region, and sees dynamic and responsive supply chain and distribution capabilities as vital to this effort.

Gold City expects Manhattan SCALE will help it achieve its growth ambitions by quickening the pace and increasing capacity of its global fulfilment operation, improving margins via a flexible and streamlined supply chain and building brand loyalty through improved service levels.

In addition to made-to-stock items for the Thai market and made-to-order products for private labels and OEM exports, the company sells its footwear products in stores across Thailand, the wider Asia-Pacific region as well as in Europe and North America.

Gold City will deploy Manhattan SCALE initially at its Samutsakorn distribution centre (DC) near Bangkok, with the project being led by a joint team from Manhattan, Gold City and Manhattan’s Thai GeoPartner Logiciel Consulting and Development Co.

“The investment in our fulfilment operation is an indicator of our continued success around the globe, our ongoing commitment to enhance the customer experience, and our long-term growth ambitions,” commented Surasak Jinapun, CEO at Gold City. “We are pleased to work with Manhattan Associates, Asia-Pacific’s leading Warehouse Management Solutions vendor as recently declared by industry analyst firm ARC Advisory Group, as we seek to build on our track record of success well into the future.”

Richard Wright, general manager at Manhattan Associates, Southeast Asia, commented, “Our platform will create exceptional value, and contribute to Gold City’s goal of excelling in customer service and creating greater efficiencies across its inventory and order management processes. We look forward to enabling Gold City to deliver on its market growth ambitions.”

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About Gold City Footwear Co., Ltd

Established in 1950, Gold City Footwear was a pioneer in Thailand’s footwear industry. The company’s manufacturing expertise and specialisation in production processes such as vulcanisation and cold-cementing have enabled it to enjoy continued success over the years. Today, Gold City’s 2000+ employees produce high quality, comfortable, durable, value-for-money footwear in a variety of categories. Its vision is to become the number one footwear company in Thailand and across the ASEAN region, maximising satisfaction for consumers and retail partners alike. Using some of the world’s most advanced technology, Gold City is able to apply best-practice techniques to drive business process optimisation and efficiency improvements. Its strong relationships with key partners have empowered the company to reach consumers nationwide as well as in overseas markets. For more information, please visit Gold City at

About Logiciel Consulting and Development Co.

Founded in 2011 and headquartered in Bangkok, Logiciel is the only software company in Thailand specialising in the delivery of end-to-end solutions for distribution and supply chain management. Logiciel’s mission is to provide advanced, innovative and proven best-practice solutions to improve clients’ competitiveness and productivity by applying best practices, processes and the latest technologies. Its solutions incorporate technology from Manhattan Associates, a global leader in Supply Chain Commerce Solutions. For more information, please visit

About Manhattan Associates

Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfilment centre, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omni-channel marketplace. For more information, please visit

Contact: Gareth Marshall Spark PR Tel: +66(0)2-653-2717-9 Daniel Osborne Manhattan Associates Tel: +61 (0) 2 9454 5438

Source:Manhattan Associates