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Yes Lifecycle Marketing Named a Strong Performer in Leading Independent Research Firm's Customer Insights Services Providers Report

CHICAGO, Nov. 11, 2015 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider, today announced they were named a Strong Performer in The Forrester Wave™: Customer Insights Services Providers, Q4 2015.

Yes Lifecycle Marketing, evaluted by Forrester Research, is a firm that provides, via professional services, the customer insights and support marketers, and their insights teams, need to stay competitive in the age of the customer. Yes Lifecycle Marketing is named a Strong Performer in support of both Marketing Database Operations and Customer Engagement Strategy buying scenarios for customer insights services.

"Yes Lifecycle Marketing is very pleased to be included in the Forrester Wave Customer Insights Services Providers Q4 2015 evaluation," said Michael Fisher, President, Yes Lifecycle Marketing. "I believe we were recognized for the range of offerings we bring to market and, most importantly, the results we deliver for our clients."

Yes Lifecycle Marketing was among the top ranked vendors in the following categories:

  • Data Assets
  • Data Integration
  • Reporting
  • Client Satisfaction
  • Account Management
  • Strength of Management Team

"Propelled by the success of new database client acquisitions and with client satisfaction the number one priority, Yes Lifecycle Marketing continues to organically grow and expand their capabilities for marketing strategy and database technologies," said Mike Iaccarino, CEO and Chairman, Infogroup. "This current trajectory is led by innovation and driven by results that solve the needs of our clients."

About Yes Lifecycle Marketing

Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.com or visit www.yeslifecyclemarketing.com.

About Infogroup

Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235MM individuals and 24MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.

CONTACT: Sarah Dietze Phone: 312-241-1471 E-mail: sarah.dietze@walkersands.com

Source: Yes Lifecycle Marketing