The chief executive of a new messaging firm, that could rival Bloomberg's service, has spoken of the merits of being backed by the technology giant Google.
"Our partnership with Google goes beyond just a financial investment. First of all it's a Google corporate who invested in us, not Google Ventures or Google Capital, and that speaks to the extent of the partnership we are going to forge together," David Gurle, the CEO of Symphony Communications Services, told CNBC Wednesday.
"We are going to use their cloud computing technology; they have other technologies such as Google Docs, Google Sheets and Google Apps that will complement our offering. So this is just the beginning of a long term partnership with Google and we are very excited about it."
Dubbed as the "Whatsapp for business," Symphony provides an instant messaging system for financial firms and individuals, to put all their digital communications on one secure, centralized platform.
As the business world gets to grips with a rapid change in technology, communication is at the center of business interactions, Gurle argues, adding that messaging has become the "nervous system of financial services."