GrabTaxi, the SoftBank-backed taxi-hailing app, has stepped up its rivalry with Uber in Southeast Asia with the launch of a carpooling service.
Grab Hitch, Malaysia-based GrabTaxi's ride-sharing service, will allow drivers in Singapore with spare seats to pick up passengers going in the same direction.
Anthony Tan, GrabTaxi's chief executive and founder, said: "It will help in the massive congestion issues in Southeast Asia. It will help with reducing the carbon footprint and it will help by giving people a much more social experience."
The service, touted as a cheaper alternative to regular taxis and an opportunity to meet new people, mirrors the UberPool ridesharing model the US group has rolled out across China and India in recent months.
Uber, the world's best funded private technology company, has shaken up competition in Asia, pursuing ambitious expansion plans. However, it has become embroiled in conflict with taxi drivers in Indonesia and a high-profile regulatory battle in China.