Opposition to sugary drinks is bubbling up all over the country in the form of taxes, bans and warning-label legislation in city councils and state legislatures. In the past year, for instance, Berkeley, California, passed a law taxing sugary drinks, and San Francisco now requires warning labels on bottles.
At the same time, people's taste for sparkling, sugary drinks is on the decline. According to the Centers for Disease Control and Prevention, calories from added sugars in soda are down 39 percent since 2000 as Americans worry about skyrocketing obesity rates. Two-thirds of U.S. adults are overweight or obese, a number that has been rising steadily for the past three decades.