ALEXANDRIA, VA., Nov. 12, 2015 (GLOBE NEWSWIRE) -- The American Society of Consultant Pharmacists (ASCP) is pleased and excited to introduce American Medical Communications, Inc. (AMC) as the new advertising sales representation firm for the association. Effective immediately, AMC will assume all sales duties for ASCP's media properties, including ASCP's peer-reviewed medical journal, The Consultant Pharmacist®, advertising on ASCP.com, advertising in ASCP's bi-weekly e-newsletter, ASCP Now, and advertising in the meeting program guides for the ASCP Annual Meeting and ASCP Forum.
The Consultant Pharmacist® is the only journal dedicated exclusively to the medication therapy needs of senior adults in a variety of settings: nursing facilities, assisted living facilities, the community, and specialized locations such as hospice. A 2015 independent study* found that an overwhelming number—more than 75%—of readers read some of the ads in The Consultant Pharmacist®, and 64% said they took some action after reading an advertisement, whether discussing it with a colleague, actually buying the product, or making recommendations to a physician. The study also showed that of the top 10 pharmacy journals, The Consultant Pharmacist® was the standout: it was read by 76% of members and 42% of nonmembers.
AMC specializes in partnering with national medical associations to help them analyze, update, manage, and grow their business development capabilities for the future. The AMC management team is comprised of individuals who possess diverse skill sets and experience. Parties interested in advertising with ASCP should contact AMC by calling or emailing John Loughran at 215-292-4112 or Sima Sherman at 610-529-0322.
*Readership survey report for The Consultant Pharmacist, October 20, 2015, Kaufman Wills Fusting & Company.
American Society of Consultant Pharmacists (ASCP)
The American Society of Consultant Pharmacists is the only international professional society devoted to optimal medication management and improved health outcomes for all older persons. ASCP's members manage and improve drug therapy and improve the quality of life of geriatric patients and other individuals residing in a variety of environments, including nursing facilities, sub-acute care and assisted living facilities, psychiatric hospitals, hospice programs, and home and community-based care. Learn more at www.ascp.com.
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Source:American Society of Consultant Pharmacists