The PC market is not dead: Lenovo EMEA President

PC market is not dead: Lenovo
PC market is not dead: Lenovo
Cook: The PC is dead
Cook: The PC is dead
End of the PC near?
End of the PC near?
Is iPad Pro a bonafide PC killer?
Is iPad Pro a bonafide PC killer?

The world's largest personal computer manufacturer has weighed in on the "PC is dead" debate, sparked by Apple's Tim Cook on Tuesday.

"First of all, (the PC market) is not dead. I mean 260 million units shipped per year, you cannot say it's dead," Lenovo's EMEA President, Eric Cador, told CNBC Thursday.

Cador however acknowledged that there was turbulence in the market, which provided the Chinese PC and smartphone maker with new avenues of opportunity.

"(The PC market) is suffering and in that environment, we see this as an opportunity for us to increase our market share which is what we did again this quarter."

"So it is a tough environment, but we are number one and gaining which is good; and at the same time we've invested heavily in smartphone and in enterprise products, servers, networking and storage."

Apple CEO Tim Cook discusses the iPad during an Apple media event in San Francisco, September 9, 2015.
Apple CEO Tim Cook declares end of the PC

This news comes on the back of a recent report by U.K. newspaper, The Telegraph, where Apple's CEO, Tim Cook questioned why consumers would buy the PC in today's environment.

"I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" asked Cook.

Cook added that the iPad Pro would act as a replacement for a desktop or notebook for a lot of people.

"They will start using it and conclude they no longer need to use anything else, other than their phones."

A salesman use a Lenovo computer at a store January 28, 2005 in Beijing, China.
Cancan Chu | Getty Images News | Getty Images

On Thursday, the Chinese tech giant—which ships more units than Dell and Hewlett-Packard—announced second-quarter earnings. It exceeded forecasts despite posting a net loss of $714 million, having been hit by restructuring costs.

This was a significant step down from Lenovo's second quarter in 2014, which saw a net profit of $262 million. Despite the loss, shares jumped sharply higher for both its Hong Kong and German-listed stock.

The company said it continued to see a decline in the global PC industry, because of currency fluctuations and macro-economic issues. The firm cited the release of Microsoft's Windows 10 and Intel's Skylake chipset as additional challenges. However, it said that it continued to outperform in the PC market through "solid execution" of the company's strategy.

Lenovo highlighted that its market share had reached yet another "record-high level," even as it contends with shrinking demand. Revenue for Lenovo's PC business came in at $15.4 billion—for the six months ending September 30—representing 67 percent of the company's total revenue.

Apple CEO Tim Cook discusses the iPad during an Apple media event in San Francisco, September 9, 2015.
Why Tim Cook expects tablet takeover in some homes

By CNBC's Alexandra Gibbs, follow her on Twitter @AlexGibbsy.