CNBC Global CFO Council

We can 'connect dots' for travelers: Amadeus CFO


Amadeus wants to create a holistic system that connects every part of a traveler's journey, Ana de Pro, the chief financial officer of the travel technology company, told CNBC on Thursday.

"Today, what you have is the traveler interacting with an airport, a rail company, with a hotel or an airline, but there's not a holistic view of the traveler. We think we're in the epicenter of that and that we're able to connect all the dots in order to enable travelers to have an easier and more enjoyable journey," she told CNBC's "Squawk Box Europe."

Amadeus is a technology partner and transaction processor for the global travel and tourism industry. It provides an online platform for reservations for the hotel industry and airlines, with more than 91,350 travel agency points of sale and over 67,180 airline sales offices using the Amadeus system to help run their businesses.

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The company has seen some friction with airlines such as Lufthansa, however, which decided earlier in the year to charge 16 euros ($17) for each booking made via its global distribution service.

"Airline carriers are trying to get back the traveler ownership and are beginning to offer them a personalized service and they're trying to get people to go to their personalized webpage, but from Amadeus, we believe that travel agencies bring value into the chain of travel," de Pro said.

Amadeus also faces competition from hotels that have their own reservations systems, but de Pro said the company was not trying to compete with hotels or sites that make reservations for travelers. She said the aim of the business was to furnish hotels with the technology to better manage their reservations and guest experience.

"What we're trying to do is a platform with a central reservations system and a property management system that will enable the hotel industry to perform better so it's not like we're doing the reservations, like Expedia, that does bookings on behalf of hotel chains," she said.