GIFs are everywhere. Short for Graphics Interchange Format, the format isn't new (it's been around since the late 1980s), but it's becoming the go-to language for how millennials communicate via text. Natually, Facebook, Twitter, LinkedIn and others are jumping on the GIF bandwagon.
"Animated GIFs are becoming ubiquitous. They are becoming this language that people are using everywhere," said Riffsy CEO David McIntosh. He created the GIF Keyboard for mobile, which makes it easy to text GIFs and add them into Facebook and LinkedIn's messenger apps. According to Riffsy, the year-old company now has five billion GIF views per month, up from the 2.5 billion this summer.
"It took off on college campuses," said McIntosh. "A lot of people in this younger generation were already used to visual expression. They were already using emoji."