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NFL's 'Color Rush' leaves out colorblind viewers

The New York Jets and the Buffalo Bills line up during their game at MetLife Stadium on November 12, 2015 in East Rutherford, New Jersey.
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The National Football League's "Color Rush" campaign introduced unexpected controversy Thursday night for colorblind users who were unable to distinguish between the Buffalo Bills' all-red uniforms and the New York Jets' all-green uniforms.

The Color Rush campaign, which debuted on Thursday, is an initiative by the NFL and designed by Nike that "combines current and historic uniform colors and designs into one new uniform honoring the franchise and energizing the fan base."

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The league plans to unveil the full lineup for all 32 teams in 2016. For now, fans will get a taste of the new uniforms during four Thursday night football games.

So far, the response is underwhelming.

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Fans with red-green colorblindness took to social media during the game to complain that the color combination made it difficult for them to watch the game.

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"The Color Rush jerseys are a test for four games this season, the first of which was last night," the NFL said in a statement Friday. "We did test the jerseys this summer on field and on television. The standard television test did not account for color blindness for fans at home that became apparent last night. We will enhance our testing to include a color blindness analysis to better address this issue in the future."

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