Snapchat users took to Twitter on Friday after the platform began charging users for select filters on its mobile app.
The social network, which launched in 2011, is a video and photo sharing app in which content only lasts for a brief amount of time before disappearing. These "snaps" can be decorated with doodles or by adding a lens.
Lenses allow users to add stationary and animated affects to their photographs and videos. There are seven lenses for users to choose from and each day a new one is added and the oldest disappears.
That is, until now.