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Barfresh Appoints Former PepsiCo Executive as Chief Customer Officer

BEVERLY HILLS, Calif., Nov. 16, 2015 (GLOBE NEWSWIRE) -- Barfresh Food Group, Inc. (OTCQB:BRFH), a leader in the ready-to-blend frozen beverage category, announced today that it has appointed Timothy Trant as Chief Customer Officer.

Mr. Trant brings over 25 years of experience in the food and beverage industry with PepsiCo. Most recently, he served as Senior Vice President of PepsiCo's multi-billion dollar Food and Beverage Foodservice Division. In this role, Mr. Trant led a team of nine hundred professional sales employees across the U.S. and expanded sales in twenty foodservice channels across hundreds of thousands of customer outlets. Tim also led PepsiCo's vending business & the global Military segment. In a prior Senior Vice President role at PepsiCo, he managed the Canadian Foodservice business, plus led PepsiCo Food Service call centers.

"We are very pleased to welcome another food and beverage industry veteran to the Barfresh management team," said Riccardo Delle Coste, CEO and Founder of Barfresh Food Group. "Our business is gaining tremendous momentum as we continue to expand our sales force and distribution. Tim's extensive experience at PepsiCo and deep knowledge of our industry will be extremely valuable as we introduce Barfresh's product lineup to new customers across the United States."

Mr. Trant said, "Demand for frozen beverages continues to grow, and Barfresh products are an ideal, easy-to-serve solution for customers across many different channels. I look forward to helping Barfresh capitalize on the significant opportunities that lie ahead."

Throughout Mr. Trant's PepsiCo career, he held a number of high-profile management, customer and sales positions across operations, retail, and foodservice. During the 2010 PepsiCo bottler acquisition, Mr. Trant was asked to help lead the Foodservice integration project. Outcomes of the integration project included a new management structure, innovative brand, package and selling platforms resulting in revenues over $100 million, and tens of millions of dollars in operational synergies.

Prior to PepsiCo's acquisition of PepsiAmericas, Mr. Trant served for three years as Senior Vice President of Foodservice for PepsiAmericas, then the world's second-largest Pepsi bottler. In that role, he was responsible for strategy and execution of the Company's $800 million on premise and call center business. Also with PepsiAmericas, Mr. Trant held roles including Vice President of Retail Sales and Strategy, Vice President and General Manager of the Tri-State Great Lakes Division, and Vice President and General Manager of Merger and Acquisitions. Early in Mr. Trant's PepsiCo career, he also held management positions in manufacturing, warehouse, and logistics.

About Barfresh Food Group

Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, patented and patent pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. PepsiCo North America Beverages, a division of PepsiCo, Inc., is the exclusive sales representative in North America within the foodservice channel for Barfresh's full line of beverages. In addition, Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.

Forward Looking Statements

Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

CONTACT: John Mills ICR 646-277-1254 John.Mills@icrinc.comSource:Barfresh Food Group, Inc.