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LittleBigSouls International Charitable Foundation, in Partnership With Natus, Makes a Powerful Impact on World Prematurity Day Nov 17

LONDON, Nov. 17, 2015 (GLOBE NEWSWIRE) -- LittleBigSouls International Charitable Foundation The Voice For The Premature Baby Born In Africa, the First and leading Charity of its kind for premature babies and the Founding Partner/Co-Creator of World Prematurity Day announces the vital World Prematurity Day 2015 in South Africa and globally, marking this year as its 6th Annual World Prematurity. LittleBigSouls is a co-founder of World Prematurity Day and represents the African continent within the World Prematurity Network. From inception LittleBigSouls has utilized its EVERY BREATH COUNTS CAMPAIGN to highlight the struggle in the fight against Pre-term Birth.

Multimedia content: http://www.APO.af/vyAADI

This year, Chief Mrs Yvonne Igweh CEO/Founder of LittleBigSouls is proud to announce its Partnership with Natus the leading provider of medical devices, software and services for newborn care, sleep, hearing, neonatal and vital healthcare equipment and are excited to make a strong global impact starting in South Africa with a donation under the LittleBigSouls Equipment Donation and Jaundice Program generously supported by Natus.

This vital impact in the survival and care of babies affected by jaundice is evident in the charitable donation by LittleBigSouls and Natus of the Non-invasive Jaundice/Bilirubin meter(Bilicare) and a Phototherapy light (NeoBlue) to Dora Nginza Hospital in Port Elizabeth on Friday 6th of November 2015 by Mr. Dale Isacks, Natus International Regional Director Middle East and Africa and Mrs Anna Smith, LittleBigSouls International South Africa Co-ordinator and Representative.

Jaundice occurs in over 60% of newborn and especially affects pre-term babies who may have immature livers and other existing underlying problems, and may not be easily visible on a baby’s skin until levels are exceedingly high. Thus vigilance from birth, early detection and treatment is vital to prevent complications such as brain damage.

CEO/Founder of LittleBigSouls Chief Mrs Yvonne Igweh states that “LittleBigSouls is thus incredibly proud of its partnership with Natus and very thankful of their generosity and belief in the mission of LittleBigSouls. We are excited about our ability to greatly impact care and survival outcomes for preterm babies and babies affected with Jaundice. Jaundice can have dire consequences for untreated babies and detection normally requires painful invasive procedures thus our joint efforts under our charitable programs will serve to eliminate the need for painful tests and greatly enhance the life-saving care given to jaundiced babies."

Fortuitously, the need to detect jaundice early was made evident on the day of donation when a baby presumed to be non-jaundiced that was simply being tested with the non-invasive meter to demonstrate its use was then found to have high bilirubin levels and immediately placed under the newly donated phototherapy light. This effectively helped to prevent jaundice-related complications from the outset highlighting the validity and necessity of this charitable mission. To date the LittleBigSouls Equipment Donation and Jaundice Program has donated equipment to over 5 hospitals in Nigeria and now South Africa.

The work of LittleBigSouls in partnership with Natus highlights the fact that Premature Birth continues to be a global crisis as the tragic facts remain that a baby dies every second across the Globe and 15 million babies are born each year to preterm birth from the Born Too Soon Report. Tragically 1 million babies die each year, 75 percent of which can be saved especially with programs such as the LittleBigSouls-Natus Equipment Donation and Jaundice Program.

To support LittleBigSouls or to be a part of the LittleBigSouls Mission and Network you can contact us at www.littlebigsouls.com follow us on Facebook at LittleBigSouls UK US Africa and on twitter @littlbigsoulsi. LittleBigSouls The Voice for the Premature Baby Born in Africa. We provide a Fighting Chance. Every Breath Counts.

Distributed by APO (African Press Organization) on behalf of LittleBigSouls International Charitable Foundation.

Chief Mrs Y Igweh LLB B.l MPhil (Cantab) CEO/Founder ceo@littlebigsouls.com

Source:LittleBigSouls International Charitable Foundation