Ahead of one of the biggest shopping events of the year, a group of retail companies could see their shares rise, if history is any guide.
Using data from Kensho, a tool designed to quantify historical market events, CNBC Pro ran a study to find the stocks that performed best in anticipation of Black Friday, which in one week will mark the beginning of the holiday shopping season.
The last two months of the year are critical for the retail industry and the overall economy as they account for as much as 30 percent of a retailer's annual sales, according to the National Retail Federation.
Recent trends suggest online sales will rise between 6 and 8 percent this holiday season, positioning those with an online presence ahead of their competitors.
As consumers get their shopping lists ready, here are some of the stocks that could come out on top.