Investors are rushing into the relative safe haven of the bond market, causing the yield on the U.S. 10-year Treasury to plummet.Real Estateread more
Stocks fell sharply on Thursday as investors started to fear the U.S.-China trade war is slowing the economy.Marketsread more
The charges allege he published secret documents obtained by former Army intelligence analyst Chelsea Manning, some of which included the disclosure of foreigners who were...Politicsread more
See which stocks are posting big moves after the bell on Thursday, May 23.Market Insiderread more
Wall Street is becoming convinced that both the White House and Beijing are willing to engage in a protracted trade war that could begin to hit consumers and slow global...Market Insiderread more
Sentiment is "not negative enough to trigger a huge rally ... unless we get some kind of real breakthrough with China," Jim Cramer says.Mad Money with Jim Cramerread more
Oracle co-founder Larry Ellison disclosed a $1 billion stake in Tesla in late December. It's now worth about $580 million.Technologyread more
Investors rushed into the safety of bonds Thursday and sold stocks, as it appeared the trade war could be prolonged and more painful for the world economy than expected.Market Insiderread more
The e-mail's optimistic tone helped Tesla shares turn positive for the first time in seven days.Technologyread more
The president signaled that he is open to negotiating U.S. restrictions on the Chinese telecom giant as part of a broader trade deal, even as he called Huawei a "very...Politicsread more
"We still haven't seen the big estimate cuts that we can expect from the analysts who weren't expecting President Trump to keep raising tariffs," Jim Cramer says.Mad Money with Jim Cramerread more
NEW YORK, Nov. 19, 2015 (GLOBE NEWSWIRE) -- Makovsky, a leading independent integrated communications and crisis management firm, today released its 2015 Strongest Reputation List of financial services brands.
This list is part of the 2015 Makovsky Wall Street Reputation Study, which examines the current state of the financial industry’s reputation and identifies best practices and emerging trends in communications and marketing. The study was conducted by Ebiquity among marketing, communications and investor relations executives at large and mid-sized financial services firms, both publicly-traded and private.
The 2015 Makovsky Strongest Reputation List*:
*Respondents asked, “Thinking about today, what one financial services company has the strongest reputation in the industry?”
“Trustworthiness, handling a crisis and negative situation effectively with transparency and minimizing negative news compared to others were the top definitions for a strong brand in the financial services industry today,” said Scott Tangney, Executive Vice President, Makovsky. “Surprisingly, these factors ranked higher than other top responses, including a profitable and stable company, a visionary CEO and offers the best consumer experience through technology/mobile.”
According to Tangney, Wells Fargo, J.P Morgan, Merrill Lynch, VISA and Bank of America have been perennial brands on the top 10 list. This year, Visa leapfrogged to among the top ranking from the number four spot last year and AXA joined the list for the first time, while Bank of America and Merrill Lynch dropped to the bottom of the 2015 list. “These firms demonstrated a well-executed integrated communications program targeting stakeholders directly to build reputation. Overall, our study finds that financial services reputation is fluid and highly sensitive to negative situations.”
Makovsky unveiled its 2015 Strongest Reputation List at a dinner in Manhattan last week co-hosted by the Gramercy Institute and attended by 25 communications and marketing executives of leading financial brands. During the dinner, the executives reacted to the study’s findings and discussed their efforts and experiences in rebuilding trust for their brands. Some of the key takeaways include:
For a copy of the 2015 Makovsky Wall Street Reputation Study visit: http://www.makovsky.com/wallstreetrep
Ebiquity completed 227 interviews with executives and managers responsible for the management and supervision of communications, investor relations or marketing at large and mid-sized publicly traded and private financial services institutions. Additionally, Ebiquity polled a random sample of 1008 adults representing the general U.S. population. Both surveys were completed online.
The type of companies surveyed included banks, brokerage firms, asset management firms, insurance companies, real estate companies, credit card companies, mortgage lender, venture capital firms and credit unions and financial technology firms. Respondent titles included Chief Marketing Officer, Vice President, Director and Manager/Supervisor. The study conducted online and completed in March 2015. The margin of error associated with this level of reporting is +/- 3.1% (consumers) and +/- 6.5% (executives) at a 95% confidence level.
Founded in 1979, Makovsky (www.makovsky.com) is one of the nation’s largest and most influential independent integrated communications firms. The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners with nearly 2,000 professionals in 100 cities through IPREX (IPREX.com), the second largest worldwide public relations agency partnership, of which Makovsky is a founder.
Ebiquity is a leader in above- and below-line communications tracking and research, providing independent data-driven insights to the global media, CMO and CCO community to continuously improve clients‟ business performance”.
Source:Makovsky + Company