Goldman's plot to profit from Christmas

Retail stocks have had it rough this quarter, as several disappointing third-quarter earnings reports sparked concerns about changing consumer demand. The retail tracking ETF XRT has fallen more than 5 percent this month while the broader market has seen incremental gains.

But Goldman Sachs says that with a crucial holiday season ahead, it actually looks like investors aren't nervous enough.

"For many stocks in the retail sector, the options market is pricing in that the issues that plagued retail in November abate in December and beyond," Katherine Fogertey and John Marshall of Goldman Sachs wrote on Wednesday. "We think that this is overly conservative considering the potential for shares to realize big moves around holiday demand and ICR in January," referring to the investment conference held by advisory firm ICR.

To take advantage of this apparent complacency, Goldman is recommending straddles, which bet on big swings in either direction by buying both a call and put at the same strike price and expiration date. Included in Goldman's shopping list are Decker's, Dollar Tree, Nordstrom, Kohl's, Macy's, PVH, Ralph Lauren and VF Corp.

But some traders say there are better ways to play retail stocks going into the holidays.

Read More Target, Wal-Mart see slower online sales

Stacey Gilbert, head of derivative strategy at Susquehanna, said she would not recommend buying several straddles, unless traders are targeting a specific event or direction of price movement.

"In general, I do not like that type of strategy," Gilbert said Wednesday on "Trading Nation." "The market's saying it's going to be about as volatile as it has ever been over the last two years. So when buying a straddle I really think you have to have an event that you're looking at, and an expectation for a move."

Within retail, Gilbert said she's seen notable activity in Decker's and Dollar Tree, both of which could see a rebound in the next couple months. Gilbert said Decker's is trading at a discount compared with analyst price targets, and options are looking cheaper than the rest of the retail space.

Read MoreBlack Friday deals: Retailers repeat last year's sales

"If you look at the relative pricing of November options versus December options in Decker, the Novembers are through the roof," Todd Gordon of said Wednesday. "Compare that to December, they're actually not that expensive, to Goldman's point."

However, "I'm a little concerned on Goldman's call of buying blanket straddles going out into December," he said, agreeing with Gilbert.

In order to take advantage of the relatively cheaper options in December, Gordon recommends pursuing a different option strategy known as a "calendar" on shares of Decker's. That entails selling the more expensive November call options and buying December call options to create a bullish trade.

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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Michael Santoli

Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's “Closing Bell (M-F, 3PM-5PM ET).   In addition, he contributes to CNBCand CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

Follow Michael Santoli on Twitter @michaelsantoli

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