The tech giant remains the king of Internet search, but Google faces a problem in the mobile world: apps. Mobile users rely on apps more than the Web, and that means spending less time searching on the mobile Web. Google wants to change that.
In a post Wednesday on its "Inside Search" blog, Google's engineering manager wrote: "Because we recognize that there's a lot of great content that lives only in apps, starting today, we'll be able to show some 'app-first' content in Search as well. For example, if you need a hotel for your spur-of-the-moment trip to Chicago, search results will now include results from the HotelTonight app. "