But new customers who want to tune in to the new programming will be paying $1 more than current Netflix users.
Despite the price hike to $9.99 per month for new customers, one analyst remains very bullish on the stock.
Mark Mahaney, lead Internet analyst at RBC Capital Markets said investors should not be worried about the impact of the price increase on international markets.
He told CNBC's "Squawk Alley" that within a year Netflix has become the No. 2 subscription video-on-demand player in large broadband markets like France and Germany. Moreover the streaming service holds more than a 10 percent share of households in those markets.