He added that the "Star Wars" effect should go beyond Disney. Grasso believes Electronic Arts, maker of the "Star Wars: Battlefront" video game, should continue to rally.
Shares have already climbed more than 50 percent this year.
Kelly also looked to Hasbro, which makes "Star Wars" toys. The company's stock has already climbed 37 percent this year.
Steve is Long AAPL, BA, BAC, CC, DD, DIS, DECK, EVGN, KBH, MJNA, MBLY, MU, OLN, PFE, PHM, T, TWTR, GDX firm is long SHLD, AMZN kids own EFA, EFG, EWJ, IJR, SPY
Brian Kelly is long BBRY, GDX calls, GLD, Bitcoin, Hong Kong Dollar, US Dollar; he is short Yuan, British Pound, Candaian Dollar, Euro, GSG, Swiss Franc, Yen, EEM, EWC, EWH, EWU, EWG, SPY
Opinions expressed by David Seaburg are solely his own and do not reflect the views and opinions of Cowen Group, Inc
Guy Adami is long CELG, EXAS, INTC, Guy Adami's wife, Linda Snow, works at Merck.