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Trading Disney on 'Star Wars' fervor

With the next "Star Wars" film about a month away, Disney should continue to climb, "Fast Money" traders said.

The highly-anticipated "Star Wars: The Force Awakens" has already sold $50 million in tickets, and it does not hit theaters until Dec. 18. Buzz continues to build around the film, and Walt Disney shares should rally on that momentum, David Seaburg said.

"The momentum's going to continue with Disney," he said.

An image from "Star Wars: Episode VII The Force Awakens"
Source: Star Wars
An image from "Star Wars: Episode VII The Force Awakens"

Disney shares are already up 27 percent this year.

Seaburg noted, though, that "it's definitely priced in that 'Star Wars' is going to be an absolute hit." He said the stock may start to "run out of steam" at about $140 per share, still much higher than its $120 per share closing price Friday.

Trader Guy Adami, however, contended that investors should take profits sooner, at about $122 per share.

Investors can hold on to Disney shares for now, added traders Steve Grasso and Brian Kelly. Grasso owns Disney shares.

He added that the "Star Wars" effect should go beyond Disney. Grasso believes Electronic Arts, maker of the "Star Wars: Battlefront" video game, should continue to rally.

Shares have already climbed more than 50 percent this year.

Kelly also looked to Hasbro, which makes "Star Wars" toys. The company's stock has already climbed 37 percent this year.

Disclosures:

Steve Grasso

Steve is Long AAPL, BA, BAC, CC, DD, DIS, DECK, EVGN, KBH, MJNA, MBLY, MU, OLN, PFE, PHM, T, TWTR, GDX firm is long SHLD, AMZN kids own EFA, EFG, EWJ, IJR, SPY

Brian Kelly

Brian Kelly is long BBRY, GDX calls, GLD, Bitcoin, Hong Kong Dollar, US Dollar; he is short Yuan, British Pound, Candaian Dollar, Euro, GSG, Swiss Franc, Yen, EEM, EWC, EWH, EWU, EWG, SPY

David Seaburg

Opinions expressed by David Seaburg are solely his own and do not reflect the views and opinions of Cowen Group, Inc

Guy Adami

Guy Adami is long CELG, EXAS, INTC, Guy Adami's wife, Linda Snow, works at Merck.