Looks like Adele really doesn't need streaming media after all.
The British songbird — one of two chart-topping singers this year who pointedly snubbed streaming platforms by not releasing her new project on Spotify or Apple Music — is poised to set a new one week Nielsen era album sales record, Billboard reports.
According to the gatekeeper of music industry statistics, Adele's '25' album is on track to sell at least 2.5 million in its first week, after barely one day of being in full release. During its first day, Apple's iTunes sold more than 900,000 copies, Billboard said.
The current one week record is held by 90s boy band *NSYNC, which moved 2.42 million in 2000 when it dropped 'No Strings Attached.' According to Billboard, that project has remained the sole album that moved more than 2 million copies in a week.
Given digital music's growing clout, Adele's decision to bypass Spotify raised eyebrows. Last year, Taylor Swift also skipped releasing her album, '1989', on the service. Swift's work has sold 1.74 million this year. Both artists could decide to place their albums on Spotify at a later date, which may be unlikely given their strong organic sales.
'25' was released on Friday, Nov. 20th, and is Adele's third album. Her second album, '21', has moved a jaw-dropping 11 million copies in the U.S. market alone.
The full report can be found on Billboard's website.