Atom, a U.K. mobile-only bank, can be as disruptive to the banking industry as Uber has been to taxis, according to the lender's chief executive, after it received a £45 million ($68 million) investment from Spain's BBVA.
And Atom will be relying on word of mouth -- just like Uber -- to help generate new customers rather than using traditional promotional and marketing tools, the bank's boss told CNBC.
"I think a lot of it comes down to how good you are. I think if your product or your service is good enough it becomes talked about on its own. I don't recall Uber doing a great deal of marketing yet everyone knows what Uber is," Mark Mullen, CEO of Atom Bank, told CNBC in a TV interview on Tuesday.
"I think we have the potential to be as disruptive. Absolutely. Why not?"