Other major U.S. retailers including Target said they will offer the same deals online as in store from Thanksgiving morning.
Meanwhile, across the Atlantic in the U.K., catalogue and warehouse retailer Argos said its decision to begin Black Friday discounts long before November 27 has paid off with the site achieving a 22 percent rise in traffic, according to digital analytics firm SimilarWeb.
The retailer was one of the first to start its Black Friday sales a week ahead of Black Friday, with deals between November 20 and 22.
But as Black Friday is still a relatively new event in the U.K., analysts are still predicting bumper spending on the day, even as retailers extend the time period for discounts.
U.K. consumers are expected to spend more than £1 billion ($1.5 billion) online on Black Friday this year. The U.S. imported phenomenon really took off back in 2013, when sales jumped 20.7 percent compared to the year prior, according to Barclaycard data.
"Reports of the death of Black Friday are exaggerated and it appears this year's will be bigger than ever. Nearly half of those who didn't shop last time are considering it for November 27th and the majority of sales will be online," said Ian Hughes, the chief executive of Consumer Intelligence said in a stament.