The creators of Cards Against Humanity, the "party game for horrible people," have won Black Friday once again.
In honor of the holiday, the company is offering an exclusive deal. Customers can pay $5 for nothing.
That's right. Nothing.
"On Black Friday, everybody is selling something. We're the only company to offer the superior Black Friday experience of buying nothing," Cards Against Humanity wrote on its website.
The company suspended all other purchases for Friday. The only thing that can be bought is nothing.
By afternoon, the irreverent card game company claimed to have collected more than $33,000.
Social media users reacted to the Black Friday deal on Twitter.
This isn't the first time that Cards Against Humanity has mocked Black Friday. Last year, the company sold "BS" on its site for $6 a pop. Consumers should not have been surprised when bovine excrement actually arrived at their doorsteps, because it did.
The company noted that it would announce soon what it plans to do with all of the money it collects during this promotion.