For one family, vodka is as thick as blood.
Nolet, the distillery behind Ketel One Vodka, is preparing to celebrate 325 years next year. The family-run businesses, now in its 11th generation, is run by Bob and Carl Nolet Jr., with their father, Carl Nolet Sr. Joannes Nolet opened the distillery in 1691 in Schiedam, Holland, where it still produces spirits. The Diageo- and Nolet-owned Ketel is ranked as one of the top 10 vodka brands globally.
The heritage "comes with a big responsibility," Carl Jr. told CNBC. Referring to himself and his brother, he said: "Both of our jobs are to make sure our distillery and our jobs are in a good place when we hand them over."
To celebrate the anniversary, Ketel One vodka is releasing a limited-edition copper matte plated bottle and a new brand campaign.
"What is most important in a family business is that business doesn't just happen in a board room or at the office," Carl Jr. said. "It continues at home at the kitchen table."