This holiday season will be a different one for retailers, retail analyst Dana Telsey said Friday.
"I think it's going to be a decent season, but it's going to be category-specific. It's not going to be the apparel season that we've had in years past," the CEO of Telsey Advisory Group told CNBC's "Squawk Box." "Sporting goods [and] everything for the home: that's where all the action is going to be this holiday season."
Shares of Nike and Home Depot have outperformed the rest of the Dow Jones industrial average this year, gaining 39 percent and 28 percent, respectively. They have also contributed the most gains to the blue chips index.
Nike stock YTDSource: FactSet
"If you're not in one of those categories, you're going to have a really hard time. We've had a very warm seasonal fall selling season, we had a later Labor Day, [and] you're not selling a lot of coats out there," Telsey said.
She said the warmer weather leads to higher inventories, which could benefit consumers. "Consumers are going to get a great deal, not so great for profits of the retailers," she said.