But before it can deploy the fleet, the company still needs regulatory approval, making the video a marketing message aimed at regulators as well as consumers. So who did it employ to send the message? None other than the U.K.'s best-known automotive journalist, Jeremy Clarkson, who this year signed a massive deal with Amazon to produce a car show for its streaming service.
For those who aren't that into cars (or British media), Clarkson was a presenter for BBC's "Top Gear," the most-watched TV series in the world, until he was fired by the broadcaster for physically assaulting a producer. The Brit-wit is famous for his flag-waving antics, often lacing his commentary with overt racism. Still, car fans love his particular, belly-aching brand — he isn't afraid, for example, to blast Ferrari for its latest forays into electric, or deride Porsche for its unimaginative designs.
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