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CCTV Script 26/11/15

– This is the script of CNBC's news report for China's CCTV on November 26, Thursday.

Welcome to CNBC Business Daily, I'm Qian Chen.

For Thanksgiving, spending time with families, eating turkey and shopping are on many Americans' must-do list.

The cost of Thanksgiving has crossed $50 for the first time, but don't hit the panic button yet. turkey price...turkey production...

Adjusted for inflation, Turkey Day's true cost, as figured by the American Farm Bureau Federation's survey, has crossed the $50 mark several times before, most recently two years ago.

This year, the survey calculates the average cost of feasting for a group of 10 to be $50.11. The market basket includes items like a 16-pound turkey, pumpkin pie mix, stuffing and pie shells.

As Americans dig into their turkey dinners for Thanksgiving, we look into our own menu of food stocks to see which ones we should be giving thanks for.

It's been a pretty mixed performance year to date for some of the primary Turkey providers.

Pilgrim's Pride and Butterball's parent Seaboard have seen their shares down by about a quarter this year

While shares of Tyson Foods have risen by a fifth, outperforming the S&P Food Producers Index.

Most of those gains coming after Tyson announced in April it was ending the use of antibiotics in its chicken by 2017.

A similar story for Hormel Foods which announced in May it was going down the organic path by acquiring natural and organic meat processor Applegate Firms.

Hormel's stock has surged by nearly 40% this year, also outperforming its rivals.

And if you look at the ones that have outperformed the broader S&P food producers index - Tyson, Hormel, Del Monte and Campbell Soup - there seems to be one trend - it's all about healthy eating!

[Heather Jones ] "074305 It's been a very dramatic shift underway of US consumer over the past 2-3 years and it's been a push away from heavily processed food sold at the store more to this fresh periphery, fresh prepared food, produced etc... and then in the meat aisle, protein demand has been strong across the board, but there has been an increasing preference for hormone-free, antibiotic-free etc. so there's been really massive shifts under way. 074736"

An estimated 46.9 million Americans are expected to take a car, plane, bus or train at least 50 miles from home over the long holiday weekend, according to the motoring organization AAA. That would be an increase of more than 300,000 people over last year, and the most travelers since 2007.

But not all of them - indeed less than half - will travel on Wednesday, the day before Thanksgiving. And this year, as in all years, more than 90% of holiday travelers will go by car.

Among the reasons given for the increase: an improving economy and the cheapest gasoline for this time of year since 2008.

Airfares have increased just 69 cents on average since last year, according to the Airlines Reporting Corp.

The National Retail Federation, has said it expects overall holiday sales will increase 3.7 percent this year.

According to a survey released by the National Retail Federation on Thursday, 58.7 percent of shoppers, or 135.8 million people, said they "definitely will" or "may" shop on Thanksgiving, Black Friday or the two days that follow.

CLN RUN DOWN 11_26_2015 0600

062158You know, something all brick and mortar retailers struggle with, we've seen both xxx and Gap are making some inroads, in terms of encouraging that online consumer to come into stores, but quitely frankly, with the way that the online experience has been improved, in most cases, its faster, more convenient to complete that purchase online, you know, its clearly weighing on the results at those physical retail stores. 062221

CNBC's Qian Chen, reporting from Singapore.

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