What's crazier than buying a $2 million car? Buying a $2 million car that you haven't been able to see pictures of — let alone test-drive.
Bugatti said Monday that it will unveil its new hypercar, called the Chiron, at the Geneva Motor Show in March. Despite the fact that there are no official pictures of the car, and no one has been able to test-drive it, the company has already received 100 orders for the car.
That's especially impressive because while Bugatti has yet to announce a price, wealthy car collectors who have attended special preview events for the car tell CNBC that the sticker price for the Chiron will be $2.4 million. To order the car, buyers are required to put down a $200,000 deposit.
The sales are further proof that the very tippy top of car market — really the preserve of billionaires and near-billionaires — remains strong, despite the economic jitters around the world. It also suggests that parent VW's cost-cutting in the wake of the emissions scandal has not sidelined the costly but highly visible Chiron.