Environmentalists around the world are pinning their hopes on the international climate talks happening now. But conference rooms in Paris are not where the action on climate change really is. Rather, it's in boardrooms around the world. Companies large and small are taking steps to protect the environment, while increasing their profits. They're motivated not by consensus or conservation, but by cold hard cash.
It's true that industry has contributed enormously to climate change and environmental degradation. Business interests have long opposed sustainable practices they believed would negatively impact profits. And the environmental community has held fast to this dynamic, holding up industry and capitalism as the enemy for decades. But the truth is that capitalism is the only force strong enough and capable of acting quickly enough to address climate change before the damage becomes irreversible.