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12 million consumers plan to shop Cyber Monday at work

Cyber Monday sales on display.
Getty Images
Cyber Monday sales on display.

Are you going to let work get in the way of Cyber Monday sales? Probably not, says the National Retail Federation.

According to a recent survey by the NRF, more than 121 million shoppers plan on scouring the Internet for Cyber Monday deals, down from 126.9 million last year. A whopping 10 percent of those consumers—more than 12 million people—plan to use their work computer to score deals online.

A survey conducted by RetailMeNot found that 95 percent of employed consumers plan to shop online while at work this year, up from 85 percent last year.

The coupon website estimated that these shoppers will spend an average of four hours shopping while in the office, with 14 percent planning to spend more than five hours searching for deals.

Additionally, workplace productivity could take a hit on Cyber Monday as 35 percent of American employees reported that they would be willing to take a day off of work in order to shop online, according to the survey. An additional 28 percent said they would work from home and another 28 percent would take a half day.

"Unlike ten years ago, we live in a world in which you can shop anywhere at any time," Matthew Shay, NRF president and CEO, said in a statement. "It's no longer about one day, but a season of digital deals."

In fact, 24.4 percent of consumers said that they would use their mobile device to shop Cyber Monday. However, the majority of shoppers—80 percent—plan to use their home computer to shop online.

"Retailers are prepared for a mobile-driven day of shopping and have optimized the mobile shopping experience to make Cyber Monday shopping easier and more dynamic for their customers," Vicki Cantrell, senior vice president of NRF and executive director of Shop.org, said in a statement.

According to the NRF, the majority of Cyber Monday shoppers—42.4 percent—plan to take advantage of online deals in the early morning, while only 16 percent consumers plan to shop during lunch.

More than 151 million consumers took part in this year's Black Friday sales, exceeding mid-November estimates which predicted 136 million would shop over Thanksgiving weekend.

According to Shay, 42 percent of these Black Friday shoppers said they shopped online.

"With so many consumers relying on their smartphone for everything from travel to email, the convenience of enhanced mobile shopping appeals to consumers and has changed who and where people shop," Pam Goodfellow, an analyst with Prosper's Principal, said in a statement.

"Knowing that retailers reserve some of the deepest discounts and deals on shipping for this day, consumers will be checking in throughout the day to see how the deals are shaping up."