The theft of toy maker VTech Holdings' database highlights a growing problem with basic cyber security measures at small, non-financial companies that handle electronic customer data, industry watchers said on Monday.
The hacked data at VTech included information about customers who download children's games, books and other educational content, the Hong Kong-based toy maker said. The breach also included information relating to children.
As more devices are connected to the Internet and as companies increasingly collect personal information about their customers, such attacks are expected to increase.
"Smaller companies might be targeted less often, but the implications ... can be just as serious," said the chief technology officer of cyber security firm FireEye Bryce Boland. "As larger companies implement stronger security measures, smaller companies become relatively easy targets for cyber crime."