Food & Beverage

Blue Bell enters phase 4, releases new ice cream flavor

Blue Bell releases new ice cream flavor

Consumers will soon have another Blue Bell ice cream flavor to choose from. The Texas-based company revealed via Instagram on Monday that it will add Pistachio Almond ice cream to its flavor lineup this week.

Last April, the company recalled all of its ice cream products and halted production due to listeria contamination. After months of cleaning and testing, the company announced a five-phase distribution plan.

Blue Bell re-entered select markets in August, opening its Sylacauga, Alabama facility and distributed to three cities in Texas and parts of Alabama. By November, the company expanded distribution throughout Texas and parts of Oklahoma.

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Last week, Blue Bell revealed that it would begin to offer its products to Louisiana and Jackson Mississippi starting Dec. 21. In addition, the company will bring back 115 employees who were placed on paid furlough following the listeria contamination.

"We have made great strides over the past month," Ricky Dickson, vice president of sales and marketing for Blue Bell, said in a statement. "Our next big step is the phase three entry on Dec. 14. With the reopening of our Brenham plant in November, we are able to build enough inventory to enter phases three and four before the end of this year. Also, this will allow us to expand our flavor selection."

Blue Bell will produce six flavors of ice cream: Buttered Pecan, Cookies 'n Cream, Dutch Chocolate, Homemade Vanilla, The Great Divide and Pistachio Almond. It hopes to continue to add more flavors in the coming months.