A group claiming to call itself 'Overweight Haters Ltd' has been handing out abusive cards to commuters on London's underground rail network, branding them as "fat" and "ugly."
National Health Service (NHS) worker, Kara Florish took to Twitter slamming the campaign group's "hateful" and "cowardly" tactics after being given a card on the London Underground.
The card went on, adding that Overweight Haters Ltd hated and resented "fat people", accusing them of "wasting NHS money" and adding "it's really not glandular, it's your gluttony."
The British Transport Police have announced that they are aware of the cards, and ask anyone who was handed one to call them.
"We have spoken to a number of people and, to date, have had two formal complaints and several anecdotal reports," the police said in a statement Tuesday.
One person reported on social media that he saw a woman in tears after a "young man" at Oxford Circus handed her a printed card saying "You're Fat".
People across the globe ran to the woman's defense, condemning the actions of Overweight Haters Ltd.
Companies from all walks of life including personal care brand, Dove, and plus-size clothing designer, Navabi, have reached out on Twitter to show their support to those affected.
Local government body responsible for the city's transport, Transport for London (TfL), has issued a statement about the matter, saying the anti-social behavior wouldn't be tolerated.
"All of our customers have the right to travel with confidence, and this sad and unpleasant form of anti-social behavior will not be tolerated," Steve Burton, director of enforcement and on-street operations at TfL, said in a statement emailed to CNBC.
—By CNBC's Alexandra Gibbs, follow her on Twitter @AlexGibbsy.