DALLAS, Texas, Dec. 1, 2015 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCQB:BCYP), a leading developer of mobile shopper engagement solutions, partnered with Park Place Dealerships, one of the top luxury automotive groups in the U.S., in November to engage potential buyers shopping at NorthPark Center in Dallas using Blue Calypso's innovative KIOSentrix® platform.
"Our patented technology will allow Park Place to continue being viewed as a customer-centric and forward-thinking dealership in today's constantly evolving digital world," said Jeff Spock, Director of Sales at Blue Calypso. "Trending behavior indicates that consumers are becoming savvier every day and expectations around mobile are higher than ever. We want to enable brands like Park Place to not only meet that expectation but exceed it."
As part of their mission to provide an extraordinary automotive purchase and ownership experience, Park Place recognizes consumers are utilizing mobile technology to engage with top brands. As one of the largest luxury car dealership groups, the company aspires to deliver customers a distinguished, best-in-class mobile experience by leveraging the personal devices of customers and potential buyers.
"We understand consumers want as much information as possible when purchasing a vehicle," said Rob Sumner, Director of Marketing at Park Place Dealerships. "Through the use of Blue Calypso's technology, we believe we can effortlessly deliver this need to each shopper in real-time to help accelerate the buying process as well as help consumers make a smarter purchasing decision."
During November, a different luxury vehicle, was strategically placed in areas with the heaviest foot traffic at NorthPark Center, and exhibited a sign directing consumers to opt-in via text codes to receive special pricing or learn more about the vehicle. Through this engagement, mall goers experienced a showroomesque atmosphere all in digital form, without straying from their weekend shopping trip.
Park Place utilized the SMS marketing strategy on the following vehicles with these specific calls to action:
- Mercedes 2016 GLE SUV – Text "GLE" to 73095 for special pricing
- Bentley Continental GTC V8 S – Text "GTC" to 73095 for special pricing
- Rolls-Royce 2016 Wraith – Text "WRAITH" to 73095 to learn more
The Blue Calypso platform captures real-time, in-depth analytics such as location intelligence, reporting and insight on participant's content interaction, attribution and conversion. The comprehensive analytics will allow Park Place to access key information relevant for marketing purposes, including post-click engagement, foot traffic, pre and post-visit engagement and demographics. This actionable data will give Park Place more insight to deliver relevant and personalized content marketing, which is what consumers have come to expect.
To learn more about Blue Calypso's mobile shopper engagement solutions, visit: http://bluecalypso.com/shopper_engagement.
About Blue Calypso, Inc.
Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) develops and delivers its innovative location-centric mobile shopper engagement platform for brands and retailers. The Company employs its unique and flexible solutions to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com.
About Park Place Dealerships
Founded in 1987 by Ken Schnitzer, Park Place Dealerships is based in Texas and represents luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Rolls-Royce, Bentley, McLaren, Maserati, Lotus and smart. For more information, please visit: www.parkplace.com.