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The Bon-Ton Stores Hosts Santa Fest in All Department Stores on December 5

MILWAUKEE, Dec. 1, 2015 (GLOBE NEWSWIRE) -- The Bon-Ton Stores, Inc. (NASDAQ:BONT), which operates Bon-Ton, Boston Store, Bergner's, Carson's, Elder-Beerman, Herberger's and Younkers stores, has announced it will host Santa Fest in all of its 252 Bon-Ton department stores on Saturday, December 5 for Santa Fest, a one day shopping event where children can get their photos taken with Santa*, enter for a chance to win prizes including $25 gift cards and one giant three-foot tall teddy bear. Everyone can enjoy free Ghirardelli candy giveaways, candy canes and Keurig brewed hot chocolate while participating in fun activities.

Each store will transform their kids department into a festive, holiday celebration from 11:00 a.m. to 2:00 p.m. During this time, Santa will be available for photos and children can participate in activities including make your own ornament, holiday coloring sheets and decorating a holiday postcard. Parents can save 30 percent on their entire children's purchases throughout the entire day and choose from a great selection of holiday dresswear, gifts and unique toys.

"We are so excited to celebrate the holiday season with our shoppers and their families by hosting Santa Fest in all of our department stores," said Kathryn Bufano, President and CEO, The Bon-Ton Stores, Inc. What a wonderful way to spread cheer and make shopping for those special people on your list even more enjoyable."

Contact your local Bon-Ton store for more information on Santa Fest. Click here to find the store nearest you.

About The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 270 stores, which includes ten furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit www.bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

* Customers are encouraged to bring their own cameras or smart phone to take photos with Santa.

CONTACT: Christine Hojnacki, Vice President Public Relations 414.347.5329, cell 262.378.9354 Christine.Hojnacki@bonton.com Nicole Koremenos, Senior PR Coordinator 414.347.1152 ext. 3278 Nicole.koremenos@bonton.com

Source:The Bon-Ton Stores, Inc.