CORONA, Calif., Dec. 02, 2015 (GLOBE NEWSWIRE) -- Sterno Products® is pleased to announce the launch of a new, state-of-the-industry website, SternoProducts.com. Within this website, there are two sub-sites that allow the content and messaging to be more focused on the user, SternoPro.com for the hospitality/foodservice professional and SternoFamily.com for the retail consumer. These websites are launched in concert with the company’s recently announced rebranding initiative.
“We are excited about the launch of this new website,” said Craig Carnes, Senior Vice President, Sales and Marketing, Sterno Products. “We are confident this site will allow both our retail and foodservice customers to have an engaging and informative experience with us as we continue to grow our presence in the marketplace.”
The new website is designed to provide the ultimate user-friendly experience with improved navigation and functionality by adding smart product filters throughout, allowing users to access detailed product information, usage guides, safety information, serving ideas, and videos with the option to share information across all major social networking sites.
The site includes extensive product information to help customers understand Sterno Products’ comprehensive range of portable food warming fuels, ambience, and equipment lines. Engaging imagery, informative text, videos, and application guides work together to provide a detailed overview of Sterno Products’ capabilities across the scope of all applicable customer categories, including hospitality/foodservice, DIY home entertainers, family campers, and emergency preppers.
Created with the user experience in mind, the website is designed using the latest technology and is compatible with all browsers and mobile devices. Users can now benefit from richer online content that is easier to navigate and share with others. This is a result of talking with customers, brokers, regional sales managers, and the customer service teams and gaining valuable feedback.
The new website will be updated on a regular basis with news of product launches, promotional activity, educational information and videos, and special events.
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About Sterno Products ®
Headquartered in Corona, California, Sterno Products is the leading manufacturer and marketer of portable food warming fuels and creative table lighting solutions for the hospitality and consumer industries. The product line includes wick and gel chafing fuels; butane stoves & accessories; tabletop lamps; flameless, liquid, and traditional wax candles; and a full line of catering equipment. For over 100 years, the iconic ‘Sterno’ brand has been synonymous with quality canned heat. The heritage of reliability and innovation continues today, as Sterno Products continues to bring to market new products that give foodservice industry professionals and consumers greater control over food quality and décor. Sterno Products is a subsidiary of Compass Diversified Holdings (NYSE:CODI).
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Source: Sterno Products