McDonald's is cashing in on the burger customization craze.
On Wednesday, the company announced new menu items that allow customers to personalize their burgers at restaurants in Southern California. The rollout is called Taste Crafted Burgers and Chicken.
Diners can choose from beef, crispy chicken or grilled chicken for their burgers to match with either a sesame seed bun, potato roll or artisan roll. The last step is to choose a flavor option from among the following: Pico Guacamole, Buffalo Bacon, Maple Bacon Dijon and Deluxe. That's in addition to the traditional fixings like vegetables and condiments.