MTV just coined another name for the post-millennial generation, and social-media users are not happy.
The Viacom-owned media outlet is facing backlash on Twitter after choosing a new name for the generation of kids born after the year 2000. Dubbed "the Founders," this generation was born into and shaped by social media and technology.
"The name 'Gen Z' has always seemed like a bit of placeholder to us — it doesn't convey any sense of identity for this generation — so we thought, 'Why not ask them to name themselves?" said Jane Gould, senior vice president of MTV Insights, in a statement. "As it turns out, not only do these kids have a clear identity, they have a stunningly intuitive sense of the changing times they've been born into, and the huge opportunity that lies ahead to make new history."