Eva Longoria Challenges Latinas to Explore Careers in Technology through New National TECHNOLOchicas Campaign

BOULDER, Colo., Dec. 3, 2015 (GLOBE NEWSWIRE) -- The National Center for Women & Information Technology (NCWIT) and the Televisa Foundation launched TECHNOLOchicas, a national initiative to raise awareness among young Latinas and their families about opportunities and careers in technology.

TECHNOLOchicas shares the powerful stories of five Latinas from diverse backgrounds and environments who share a passion for technology and its power to change the world: Natalia Rodriguez, Jessica Santana, Madeline Martinez, Janeth Vargas, and Janet Barrientos. In this video, Eva Longoria introduces them as an inspiration, helping young Latinas visualize themselves with careers in technology.

"Listen to their stories. Watch them smile and share their lives. In all of them, you will find one thing in common: they believed in the life-changing power of technology, and they were committed to follow their dreams," said Actress, Producer, Director, and Philanthropist Eva Longoria. "Today, I want all young Latinas to realize that they can use technology to apply their skills and creativity for solving social problems."

The five TECHNOLOchicas' stories will be featured throughout the campaign in a series of broadcasted PSAs; online videos, profiles, and stories; social media; and live events with special appearances.

Latinas represent a vast untapped talent pool, occupying only 1% of jobs in the computing workforce in 2014. Yet, both technology occupations and the Hispanic population are exponentially on the rise. The U.S. Department of Labor predicts 1.2 million computing-related job openings by 2022. The White House Initiative on Educational Excellence for Hispanics reports that Hispanic girls and women are currently one in five women in the U.S. and will comprise nearly one third of the country's female population by 2060.

TECHNOLOchicas is made possible through the support of Apple, the Computing Alliance of Hispanic Serving Institutions (CASHI), EMC Corporation, Google, Microsoft, Sphero, and Univision and will be deployed via the NCWIT K-12 Alliance partner network.

About Eva Longoria

Eva Longoria returns to primetime TV on December 7th starring on NBC's comedy series "Telenovela." Longoria is executive producer of Lifetime's "Devious Maids," as well as the documentaries HARVEST, FOOD CHAINS, OUR TIME, and the ESPN docu-short series "Versus." She is founder of "The Eva Longoria Foundation," co-founder of "Eva's Heroes," and national spokesperson for "Padres Contra el Cancer." Longoria is a Brand Ambassador for L'Oreal Paris, owns BESO Restaurant, production company UnbeliEVAble Entertainment, two fragrances "EVA" and "EVAmour," has a NY Times bestselling cookbook EVA's KITCHEN, and a home collection line with JCPenney.


The National Center for Women & Information Technology (NCWIT) is a change leader network of more than 650 universities, companies, non-profits, and government organizations nationwide working to increase women's meaningful participation in computing and technology. NCWIT equips change leaders with resources for taking action in recruiting, retaining, and advancing women from K–12 and higher education through industry and entrepreneurial careers. Find out more at www.ncwit.org.

About the Televisa Foundation

The Televisa Foundation's mission is to help propel Latino children and youth through innovative education and culture programs by becoming a national champion of Latino education and culture addressing key issues through innovative solutions and acting within broad networks of partners. Find out more at www.televisafoundation.org.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=37975

CONTACT: Ruthe Farmer, Chief Strategy & Growth Officer, NCWIT Ruthe.Farmer@ncwit.org / 303.720.1913 Jannie Fernandez, TECHNOLOchicas Program Manager, NCWIT Jannie.Fernandez@ncwit.org / 786.200.0405 (en Espanol)

Source:National Center for Women & Information Technology