Brazilians who post racist remarks online are now running the risk of having their words republished where all their neighbors can see.
The "Virtual Racism, Real Consequences" campaign in Brazil is exposing online racism, by reproducing the offending remarks on billboards near where the perpetrator lives.
To highlight this behavior, civil rights group, Criola, teamed up with creative agency, W3haus, used geo-location to map out the areas where those who posted offensive comments lived.
Next, they hired out billboard spaces and other forms of out-of-home media, near the residence of each of the culprits, to expose the online offence. However, the identities of those involved remain blurred.