Media Advisory: Royal Bank of Canada and City National Bank Help Bring Financial Literacy Program and World's Largest Youth Empowerment Event, WE Day to L.A.

RBC and CNB to partner with Free The Children (FTC) in exclusive sponsorship to help bring financial literacy, social entrepreneurship and youth empowerment programs to schools in L.A.

Launch celebration at 10 a.m. December 7 at City National Plaza

LOS ANGELES, Dec. 4, 2015 (GLOBE NEWSWIRE) -- On December 7, Royal Bank of Canada and City National Bank (CNB) will announce a new multi-million-dollar, multi-year initiative with Free The Children, (FTC) an international charity, that will help bring WE Day, a global series of youth empowerment events, to Los Angeles for the first time on April 7, 2016.

Through this new partnership, FTC will expand its financial literacy programs in Southern California, engaging more youth to become social entrepreneurs – agents of positive change who make the world better. RBC and CNB will be the exclusive sponsors of the WE Day financial literacy program, which will be offered to schools in California next year.

To celebrate the new financial literacy partnership, there will be a WE Day launch event Dec. 7 with FTC, RBC and CNB, as well as community leaders, youth and celebrities at City National Plaza in the heart of downtown Los Angeles.

Launch event at City National Plaza to announce partnership to bring WE Day to L.A. FTC is committed to educating and empowering youth domestically and globally with projects around financial literacy, education and social change.
WHO: Craig Kielburger
Co-founder, WE Day
Kenyan Boys Choir, actor Henry Winkler, Canadian R&B musician JRDN, youth speakers from FTC, local L.A. community leaders from Para Los Niños and other groups.
Christopher J. Warmuth,
President, City National Bank
Mike Dobbins,
Executive Vice President, Royal Bank of Canada
WHEN: Monday, Dec. 7, 2015
10 a.m.-11 a.m.
WHERE: City National Plaza
555 S. Flower Street
Los Angeles, CA 90071
NOTE: In the event of inclement weather, the event will be moved indoors to the City National lobby.
VISUALS: Kenyan Boys Choir will perform with JRDN. Youth speakers will tell compelling stories of change.

About the WE Day Movement

WE Day is the movement of our time—a movement of young people leading local and global change. WE Day celebrates and inspires this generation's shift from me to we—towards acting with intention, leading with compassion and a belief in the power of community. WE Day is one of the world's largest non-profit initiatives on social media, with more than five million followers. This year alone over 200,000 young people will come together in 14 stadium gatherings across Canada, the U.S. and U.K. to take part in this unprecedented educational initiative.

WE Day is connected to a yearlong free educational program, WE Schools, which provides educational resources and campaigns to help young people turn the day's inspiration into sustained action. WE Day and WE Schools are cause inclusive, empowering young people to find their passion and create the change they want to see. Together WE Day and WE Schools are a blueprint for building the next generation of global change-makers. For more information, please visit

About City National Bank

With $35.6 billion in assets, City National Bank provides banking, investment and trust services through 75 offices, including 16 full-service regional centers, in Southern California, the San Francisco Bay Area, Nevada, New York City, Nashville and Atlanta. The company and its investment affiliates manage or administer $59.4 billion in client investment assets.

City National is a subsidiary of Royal Bank of Canada. For more information about City National, visit the company's website at

About Royal Bank of Canada

Royal Bank of Canada is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We employ approximately 79,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 38 other countries. For more information, please visit

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2014, we contributed more than $111 million to causes worldwide, including donations and community investments of more than $76 million and $35 million.

CONTACT: Media Contact: Debora Vrana, City National Bank, (213) 673-7631

Source:City National Bank