The following two weekends, however, include some of the most popular days to shop, including the Saturday before Christmas — known as Super Saturday — which is expected to be the second-busiest day for sales and traffic. It trails only Black Friday, which is once again expected to regain its crown as the season's biggest day for both metrics.
Although shoppers likely won't be able to snag a 50-inch television for $150 anymore, there are still plenty of deals to be had, Martin said. These include steep promotions on slow-moving categories such as outerwear, and customer redemption of deals that are designed to spur additional purchases later in the season.
Kohl's, for example, rewards its shoppers with "Kohl's Cash" to be used on future visits, while Kate Spade, upon delivery of Black Friday orders, offered shoppers 25 percent off their next purchase.
"Retailers use a lot of that," Martin said. "If you're diligent you can always find a way to save a few bucks."