2. 'Lose the suit'
"It's time to change the way you and your campaign are presented. Lose the suit and visit people in their homes and places of work."
Terrible advice. Authenticity is crucial for nearly every aspect of politics and business. If voters suspect a candidate is changing his look or image for the sake of votes, he will lose trust with voters.
And if you doubt that, just look at the Hillary Clinton campaign. The media has written extensively on how her team has tried to soften her image by changing her wardrobe or encouraging her to laugh more on the campaign trail.
Poll numbers reinforce that voters don't trust her. The GOP should be telling their candidates to dress in what makes them feel comfortable and confident. If a candidate is a lawyer by trade and most comfortable in a suit, let him be.
3. 'Trump has said some wacky things about women'
"Donald Trump has said some wacky things about women.Candidates shouldn't go near this ground other than to say that your wife or daughter is offended ... We do not want to re-engage the "war on women" fight so isolate Trump on this issue."
Mediocre advice. GOP leaders got it right by telling their candidates to insert their wife or daughter into the conversation because it ignites empathy. But I would take this a step further by advising GOP candidates to speak forcefully against any controversial comment against women.Many voters love Trump because he speaks without fear of reprisal.
He doesn't back down, even after he offends. Voters, especially women, will have a higher appreciation for a candidate who shows he isn't afraid of forcefully taking on Trump when he is wrong.